Book Cheap Flights with Jetstar Airways

Based in Melbourne Australia, Jetstar Airways is a low-cost airline that was established by Quantas to provide excellent service to the domestic air travel market in Australia. It was founded in 2003, two years after Virgin Blue launched its low-cost domestic flights. Before the launch of Virgin Blue, Qantas had cornered almost 90% of the domestic air travel market. This was after another airline, Ansett Australia failed in 2001. After its launch, Virgin Blue garnered 60% of the domestic market. Jetstar Airways was Qantas’ response to Virgin Blue, it is the airline that has allowed Qantas to control over 60% of the domestic market in Australia.

Domestic flights commenced on May 25, 2004 while International services to New Zealand began on December 1, 2005. Jetstar operates as a totally independent company from Qantas although it is wholly owned by the biggest airline in Australia. The airline before it was launched under the Jetstar brand was known as Impulse Airlines. After Qantas purchased Impulse Airlines in 2001 it renamed and launched it as Jetstar.

In 2004, just over six months after it started flying within Australia, Jetstar entered the Asian low-cost market via the Jetstar Asia Airways. Its first flight was on December 13, 2004 from its Singapore hub to Hong Kong. Jetstar Asia is a partnership between Qantas and Singapore-based business partners. Qantas owns only 49% of Jetstar Asia, while businessmen Tony Chew owns 22%, and FF Wong the remaining 19% is owned be Temasek Holdings.

Jetstar operates under the slogan “All day everyday low fares”. Under the Jetstar and Jetstar Asia brands, Qantas has been able to provide affordable travel rates by cutting operational costs and providing sincere, fuss free service. Jetstar takes pride in being able to offer good service for low rates. It also takes pride in its strong association with Qantas which is known for its outstanding service. The young fleet and the intensive travel network within Australia, New Zealand and Asia have made Jetstar a formidable airline in Australia. Jetstar also prides itself of friendly and competent crew members who make traveling with Jetstar a relaxed and fresh experience. It enforces Qantas’ high standard in service and processes but is able to maintain competitive rates by cutting down on operational costs by keeping flight services to essentials.

Before, Qatas and Jetstar did not have any similar routes but with Jetstar now traveling to Adelaide, Perth, Townsville and Darwin, it now shares some of the same routes as Qantas. But because Qantas and Jetstar have different target markets, the sharing of routes does not seem to affect the operations and earnings of both airlines. Qantas targets business class travelers while Jetstar appeals to leisure travelers.

Jetstar’s flights from Melbourne to Sydney, Adelaide, Perth and Brisbane all depart from the Avalon Airport. Other airlines who service these areas use the Melbourne Airport.

Jetstar now appeals to leisure travelers in Asia, Australia and New Zealand by offering consistently low fares. Jetstar allows everyone to experience the joys of traveling without the exorbitant air fare costs.

Because of Jetstar Airways, Qantas is able to maintain over 60% market share of the domestic air travel market in Australia.